Kind of like the A-team but without the van

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“When there’s no stranger in the room, the truth comes out.” That is the motto of Hatch.

What’s Hatch, you ask?

Hatch is a new approach to consumer research combining two simple techniques: online community studies and in-person discussions.  We use new tech and old-fashioned personal connection to provide companies with what they need to know now.

We have a handful (make that two handfuls) of Hatch projects under our belt and we can’t wait to do more. Over the last couple of years we’ve been cultivating relationships with responsive and articulate consumers. We believe in going beyond the average two hour focus group and engaging our participants on a personal level. We help our participants feel vested. They’re not just part of a quick research study; they are on a brand journey. Continue reading

CES Opener…phasers set to stun??

Qualcomm CES Big Bird Developer

As an expert marketer, not sure how to take this review not having witnessed the presentation live but the opening presentation from Qualcomm this year is a little Saved by the Bell meets Willy Wonka. Remember when Qualcomm was one of the best performing stocks? Think tech bubble.

Via The Verge:  2013 was the first time in many years that Microsoft didn’t host the opening keynote for the Consumer Electronics Show here in Las Vegas. Instead, the show went to Continue reading

SUPERHEROES FOR HIRE

Superheroes Management

Who says we don’t need another hero? That’s why I’m really in love with this concept that Superheroes Management has brought to fruition. The founder Jaimeson Keegan has set up a model to merge youth marketing, sports marketing and the subculture into one tidy, flexible and creatively-driven package. They manage superheroes. Here’s what they have to say: Continue reading

Dolf Lundgren Meets the Cloud

6Hard Drive by Phillipe Starck

A limited edition external hard drive?  Storage that’s not a cloud? A portable hard drive with looks to “cut”?Meet Blade Runner.

This new release from Philippe Stark and LaCie is pretty but with all my storage dinosaurs laden about my office and home – Time capsules, LaCie Rugged portables, Western Digital wallets, iClouds, Dropboxs and more – I’m not about to pre-buy this beauty to be the envy of my friends.

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Travel in Your Own Backyard: Renewing My Love of Portland

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Portland is a wonderful place to live. We all know that, right? Karen Brooks just wrote a book calling it The Mighty Gastropolis. Fred Armisen and Carrie Brownstein make fun of it on a regular basis. This city has a lot of awesome happening, but it’s easy to forget that sometimes. All too often I find myself getting caught up in my own little life and not venturing out into the city. I can go for weeks, traveling from home to work and back again without looking up once. The best antidote for this  kind of lethargy? Host visitors! For New Years I got to play tourist with some friends who came to stay with me. There is nothing better to make you crawl out of your routine and look around at the wonderful place we live in than having to

So the best way to fall in love with your own city again? Play tourist.

Step 1: Food of course! This is Portland after all. I started with Broder for brunch. This is my go-to place for brunch, though they serve lunch and dinner as well. I like sitting at the bar because you get to see everything being made. Also, the nice people at Continue reading

New Years Resolutions 2013

S Clare Honest

A couple days ago, LinkdIn posted The Biggest Ideas of 2013. Thinkers and writers including Arianna Huffington, Deepak Chopra, and Ron Baker wrote about what they think the big new something will be for 2013. The writers tackled a wide range of topics varying from the culture of the workplace to the war on drugs. Each writer had unique ideas and perspectives, but one theme caught our eye here at S. Clare Inc. Many of these writers called for a shift in the way we think. The big ideas they suggested required reorienting our priorities and looking at the world through a different lens. There was a sense of dissatisfaction with the status quo, and it seems that many of these writers do not think things will improve if we continue down the path we’re on.

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Inspired Conversations on Food

Our good friend David Howitt over at The Meriwether Group is going to be featured at the World Food Travel Association‘s FoodWorx Conference in January. This is an exciting event for Portland to be hosting, and we can’t wait to hear what David has to say about “whole brain thinking; the left AND the right, analytics AND artistry, value AND meaning, financial performance AND impact on the world” in his talk entitled Fulfilling Your Journey – The Power of And. We really like the sound of that.

The theme of the conference is The Future of Food, and speakers like Michael Morissey, Director at Food Innovation Center at OSU; Brian David Johnson, Futurist at Intel; and Karen Brooks, Food Editor for Portland Monthly Magazine will be joining David to tackle questions like, How did Portland get its reputation as the country’s foodiest city? How do you create an artisan food business, and How will technology impact food?

Sounds cool, right? We think so.