The local landscape is complex. A mix of factors push and pull to influence how consumers accept, embrace and interact with the “buy local” movement. In an effort to understand and “dissect” what local represents to consumers we took a look at various cultural, political and economic watershed moments that have had an impact on consumer behavior, identity and attitudes. This is the start of a series of posts on what local means and small things I see living life as normal as well as life as an entrepreneur with money invested in a USA-based business.
The Stage In a time where politics, the economy and the media orbit outside the consumer’s everyday life—large entities and institutions continue to make unpopular Continue reading