“When there’s no stranger in the room, the truth comes out.” That is the motto of Hatch.
What’s Hatch, you ask?
Hatch is a new approach to consumer research combining two simple techniques: online community studies and in-person discussions. We use new tech and old-fashioned personal connection to provide companies with what they need to know now.
We have a handful (make that two handfuls) of Hatch projects under our belt and we can’t wait to do more. Over the last couple of years we’ve been cultivating relationships with responsive and articulate consumers. We believe in going beyond the average two hour focus group and engaging our participants on a personal level. We help our participants feel vested. They’re not just part of a quick research study; they are on a brand journey. Continue reading